Last Updated: April 7, 2025
Welcome to Velocent Martech Solutions ("Velocent," "we," "us," or "our"). We are committed to protecting your privacy and handling your personal data transparently and responsibly. This Privacy Policy explains how we collect, use, process, share, and protect personal data when you visit our website (https://www.velocent.in), use our services, or interact with us (collectively, the "Services").
This policy outlines your rights regarding your personal data and complies with applicable data protection laws, including India's Digital Personal Data Protection Act, 2023 (DPDP Act). By using our Services, you acknowledge you have read and understood this Privacy Policy.
1. Information We Collect
We collect personal data through various means:
a. Information You Provide Directly:
- **Contact Information:** Name, email address, phone number, company name, job title when you fill out forms, request information, or register for services.
- **Communication Data:** Information you provide when contacting customer support or communicating with us.
- **Account Data:** Information required to set up and manage client accounts (if applicable).
b. Information Collected Automatically:
- **Usage Data:** Information about how you interact with our website and Services, collected via cookies and similar technologies (e.g., IP address, browser type, pages visited, time spent). Please see our [Link to Cookie Policy - Add Link Here] for details.
c. Information Processed on Behalf of Clients:
- **Client-Provided Data:** When providing our Services (like lead generation, database creation, ABM), we act as a **Data Processor** on behalf of our Clients, who are the **Data Fiduciaries** (or Controllers). We process personal data contained within the information provided by our Clients based solely on their instructions and our contractual agreements with them. Our Clients are responsible for ensuring they have the lawful basis (e.g., consent) to provide this data to us for processing.
d. Information from Other Sources:
- **Public & Third-Party Data:** For services like database generation, we may collect professional contact information (like name, job title, company, business email/phone) from publicly available sources (e.g., professional networking sites, company websites) and reputable third-party data providers, strictly in compliance with applicable laws and source restrictions.
2. How We Use Your Information (Purpose & Legal Basis)
We process personal data only for specified, explicit, and legitimate purposes, based on lawful grounds such as your consent, contractual necessity, compliance with law, or legitimate interests. These purposes include:
- **Providing & Managing Services:** Fulfilling contracts with Clients, including processing Client Data as instructed (Basis: Contract).
- **Communication:** Responding to enquiries, sending service updates, administrative information (Basis: Contract, Legitimate Interest).
- **Marketing:** Sending promotional communications about our services where consent is obtained or where permitted by law (Basis: Consent, Legitimate Interest - with opt-out).
- **Improvement & Analytics:** Analyzing usage data to understand how our Services are used and to improve them (Basis: Legitimate Interest, Consent for non-essential cookies).
- **Security & Compliance:** Protecting our Services, preventing fraud, enforcing our Terms, and complying with legal obligations (Basis: Legal Obligation, Legitimate Interest).
We only process data for the purpose it was collected for, unless we have consent or another lawful basis for further processing.
3. Data Sharing and Disclosure
We do not sell your personal data. We may share personal data in the following circumstances:
- **Service Providers (Sub-processors):** With trusted third-party vendors who perform services on our behalf (e.g., hosting, CRM, analytics, payment processing) under strict confidentiality agreements and processing contracts.
- **Clients:** Data processed on behalf of a Client will be shared with that Client as part of the Service delivery.
- **Legal Requirements:** If required by law, regulation, legal process, or governmental request.
- **Business Transfers:** In connection with a merger, acquisition, reorganization, or sale of assets, your data may be transferred as part of that transaction, subject to confidentiality obligations.
- **With Consent:** With other third parties when we have your explicit consent.
4. Data Security
We implement appropriate technical and organizational security measures designed to protect personal data from unauthorized access, disclosure, alteration, or destruction. These include measures like access controls, encryption (where appropriate), and regular security assessments. However, no method of transmission or storage is 100% secure.
5. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements, or as stipulated in our agreements with Clients for the data we process on their behalf. Once retention is no longer necessary, data is securely deleted or anonymized.
6. Your Rights (Data Principal Rights)
Under applicable data protection laws (including the DPDP Act), you may have the following rights regarding your personal data:
- **Right to Access:** Request information about the personal data we hold about you and how it's processed.
- **Right to Correction:** Request correction of inaccurate or incomplete personal data.
- **Right to Erasure:** Request deletion of your personal data, subject to certain conditions.
- **Right to Grievance Redressal:** Lodge complaints regarding the processing of your personal data.
- **Right to Withdraw Consent:** Withdraw previously given consent for processing, where applicable. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.
- **Right to Nominate:** Nominate another individual to exercise rights on your behalf in case of death or incapacity.
Please note that for data processed by Velocent as a Data Processor on behalf of our Clients, requests should generally be directed to the respective Client (the Data Fiduciary/Controller).
7. Cookies
We use cookies and similar technologies on our website.
8. Children's Privacy
Our Services are not directed towards individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will take steps to delete it.
9. Data Grievance Redressal
If you have any questions, concerns, or wish to exercise your rights regarding your personal data or this Privacy Policy, please contact our designated officer:
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this policy periodically.
11. Contact Us
For general enquiries not related to exercising privacy rights, please visit our Contact Us page.